PKO Bank Polski

22.02.2012

The starting point for this project was Bank’s corporate identity, above all the modernized logo of PKO Bank Polski in its elegant color version for Private Banking sector – black, white and gold, which created a set of basic colors for the interior.

The theme of delicate grid was treated in a very innovative way – a bi-dimensional pattern was completely transformed by introducing an additional dimension: it was made spatial by being projected on the tri-dimensional model of the interior. To achieve this effect special software for parametric design was used, which allowed for the creation of a complex and ordered structure formed as a transformation of the subtle grid of lines converging in one abstract point.

The final effect is a balance between purely aesthetic choices and a mathematical order, accepted by the designer, Robert Majkut, yet generated by software that was treated not only as a tool, but as a creative factor. It is a kind of metaphorical code which presents the character of the institution and its services, being a mix of mathematical analyses and human element of experience, knowledge, and decision making process.

 

filed in: Design
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