Candy & Candy announces global brand licensing plans
Global luxury real estate designer Candy & Candy has announced plans to license its brand name across the world as part of the company’s global business expansion.
Candy & Candy will enter luxury real estate markets in major new cities through brand licensing agreements with strategic developer and hotelier partners to create landmark residential developments and luxury branded residences in new locations such as Mumbai, Singapore, Hong Kong, Jakarta, Beijing, Shanghai, Bangkok, Moscow, St Petersburg, Saudi Arabia and Melbourne.
The move will further strengthen the brand’s position as the leader in luxury residential development and design, now celebrated globally following the remarkable achievement of One Hyde Park; the company’s most high profile design and development management project to date and arguably the most talked about residential development in the world.
The company will continue to design single and multiple unit developments in established areas including London, Paris, Monaco, New York, Los Angeles, Qatar and Dubai where it has a strong track record. However for countries and resorts where language is a barrier and local expertise is imperative, the company will utilise the superior knowledge of local real estate developers whilst ensuring the brand’s signature world-class design, exceptional quality and exquisite craftsmanship is retained.
“The Candy & Candy brand has long been associated with the world’s most luxurious real estate and after 15 years in design we are now ready to take the brand global and deliver the Candy & Candy standard of luxury living in other major cities around the world,” said Nick Candy, CEO of Candy & Candy. “We will work with carefully selected partners on specific projects from multiple unit developments to resorts and residences, which will deliver on our core values of the best location, quality and design, and most importantly that allow us to ensure product quality and the highest operating standards.
The company is currently undertaking extensive research into specific opportunities and is recruiting a specialist team to identify and secure licensing opportunities for the brand in target markets.
Initial discussions are underway with potential partners in New York, San Francisco, Dubai and Shanghai.